Tools to Know: HARO (It's Free and You Need It!)
Oh my gosh, not another must-have tool. I get it. The last thing you need to add to your plate is yet another app, or tool to handle day to day. But I promise you, if you are looking to extend your pitching and make your placements initiatives easy, you will thank me for introducing you to HARO. What the hell is HARO? It stands for, Help A Reporter Out. After a title like that, what do you think the use of HARO is? Journalists–top tier and medium tier–use HARO to seek interviews and products and are ready to be pitched to. HARO will send you an email of leads three times a day: morning, afternoon, and night. Oh, and it’s FREE! The leads land in your inbox and it’s up to you and scroll through to find ONLY relevant press leads. These journalists are looking to fill their stories and pages with people like you. Why wouldn’t you use this tool? You’re crazy if you don’t. As a PR pro, even I still use HARO to scout for possible placements for my clients.