2017 Goals & Looking Back at 2016

2017 was long awaited in my book. Now that it’s hear it feels weird to think we depended on a year’s numeral change to make everything different. Well, it’s not really. Then again we’re only a few days in so I can exactly judge 2017 just yet. Looking back, there’s a lot that I loved about 2016, and a lot I sort of regret and wish I could have changed business wise. Toward the end of the year I became more desperate for work. Freelancers, you know how the feast and famine situation works! I was at a low point, not sure when I’d get work again when a few offers came rolling in. I jumped at the chance, not because I was directly passionate about the projects, but frankly, because I needed the money and I had the time. [caption id=“” align=“aligncenter” width=“500”]business photoSource: Ck Cheang
[/caption] Lesson learned: NEVER due a job just for the money. I ended up hating the projects, disliking the rude clients, and questioning my own work ethic. However, I think it takes working on a bad project to notice this kind of thing. When I worked at a PR company, I found myself working on projects I wasn’t pleased about because they were assigned to me. I wasn’t happy about it, but I was being paid to be told what to work on. That’s just the way it was. At any agency it’s nearly impossible to pass on projects because we are rarely allotted that freedom. At a previous boutique agency, our boss was directly the CEO, who would ask for our input on project proposals that came our way. We’d all give our two cents, but even then they would disregard our interests and go where the money was. It happens. I’m not proud of it, but that’s life and frankly I’d rather starve than go through that chaos again. This brings me to thinking about my business goals for this year. I’m dead set on never having to do that kind of thing again. You can’t force passion. What I’m looking forward to this year:

  • No matter how desperate you are, don’t take every offer at the door.
  • Be honest with clients and set expectations immediately!
  • Find and cultivate meaningful relationships with clients I actually love and projects I’m personally interested in.
  • Have 2 to 4 steady clients per month; then take on new, smaller opportunities as they come.